MP4
Supplied makeup video
Supplied business resource
Brief 7, Makeup & beauty
Tihnars Beauty Empire
Superior Centre, Nairobi CBD
Present a luxury makeup experience and encourage appointments booked in advance.
About the business Summary
- Offers makeup services, lashes and makeup classes.
- Based at Superior Centre in Nairobi CBD.
- Appointments must be booked in advance.
Customers Summary
Women looking for makeup services, lashes or makeup classes.
Your task
Present a luxury makeup experience and encourage appointments booked in advance.
CTA button:Book an appointment
Useful details
Other details
Use only the information supplied by the business.
Three things to create
Your deliverables
What to create
Open each section and work through the numbered requirements. All three items must feel like one brand system.
AOne-page brand kitRequired · not scored separatelySee moreSee less
Use a Canva template to put these items on one page.
- 01
Logo
- No separate logo was supplied. Create a simple business-name treatment or adapt a suitable Canva logo template.
- 02
Colours + codes
- Black and gold, as requested by the business.
- 03
Heading + body fonts
- Choose heading and body fonts that feel polished and remain readable.
- 04
Imagery direction
- Curate a few images that show the photography or visual style that fits this business. Add them to the same brand kit page. Do not omit the house-call transport exclusion. Appointments must be booked in advance. Do not generate fake results presented as this business’s own work.
If a logo is missing, create a simple business-name treatment in Canva. If brand guidelines are supplied, use the approved logo, colours and fonts from those guidelines.
BLanding page5 sections · 40 pointsSee moreSee less
Build one scrolling page using these five content sections. Choose your own wording and layout while staying faithful to the business information.
- 01
Hero section
The top of the page. Introduce the business and show the next step visitors can take.
- Present the business name, luxury makeup message and appointment action.
- 02
Show services and supplied prices
- Show studio makeup at KSh 2,000 and house-call makeup at KSh 3,500, excluding transport to and from.
- Mention lashes and makeup classes without inventing their prices.
- 03
Show the makeup style
- Use the supplied visual material to show a makeup look and support the requested luxury feel.
- 04
Explain booking
- State clearly that appointments must be booked in advance.
- Invite visitors to contact the business to arrange an appointment.
- 05
Find and contact the studio
- Show Superior Centre, 5th floor, L7, Nairobi CBD and the approved phone number.
- Repeat the booking action.
CSocial media flyer1 design · 40 pointsSee moreSee less
Create one 1080 × 1350 px social media flyer.
- 01
Main message
- Promote luxury makeup experiences using a supplied makeup still.
- 02
Required content
- Include studio makeup at KSh 2,000, house calls at KSh 3,500 excluding return transport, the studio location and the requirement to book in advance.
- 03
Guardrail
- Keep the hierarchy clear rather than filling every space.
Business resources
Download the supplied files for your team.
PNG
Makeup still 1
Supplied business resource
PNG
Makeup still 2
Supplied business resource
PNG
Makeup still 3
Supplied business resource
Rules for every team
- Use Canva and Canva AI.
Build everything in Canva. If you use AI for images, text or your page, use Canva AI only. ChatGPT, Gemini, Claude and other AI platforms are not allowed for the challenge.
- Adapt your templates.
Change the content and design to fit your business. An unchanged template, or a template with only the name changed, can lead to disqualification. Keep any supplied brand colours, fonts and logo that the brief asks you to use.
- Keep your working files.
Keep editable Canva designs and screenshots of key steps. Judges may ask a team member to show how the work was created.
- Submit one flyer.
Use 1080 × 1350 px. Only the first flyer shown in your submission is judged.
- Use the business information provided.
Write your own copy using the business facts provided. If a detail is needed to make the design feel complete and the business did not supply it, you may use realistic placeholder content such as a date, time, price, offer or contact detail. The business can edit these later. Do not contradict supplied information, ignore an explicit restriction, or present invented customer testimonials or performance claims as real. Use supplied photos, images from the business’s linked social pages or suitable Canva visuals. Do not present generated images as the business’s actual products or work.
- Work together and submit on time.
All three items are required: brand kit, landing page and flyer. The briefing is separate from your two-hour build. Any extra time, up to 30 minutes, must be announced for everyone.
▶See the judging criteria80 points
How your work is judged
Each criterion is scored from 1 to 10. The landing page and flyer each carry 40 points, for a total of 80. Your one-page Brand Kit is required, but has no separate points.
| What judges look for | Landing page | Flyer |
|---|---|---|
| Response to the business brief Uses the supplied facts, requested message and business goal. | / 10 | / 10 |
| Structure and communication Page: clear structure and user experience. Flyer: strong visual hierarchy and communication. | / 10 | / 10 |
| Visual quality and creativity Page: polished visual quality and brand consistency. Flyer: creativity and originality. | / 10 | / 10 |
| Execution and brand consistency Page: functionality and Canva Code execution. Flyer: colours, fonts, logo and imagery fit the Brand Kit. | / 10 | / 10 |
| Total: 80 points | / 40 | / 40 |
What each score means
1–2
Major problemsMost of this requirement is missing or does not work.
3–4
Needs workSome of it works, but there are clear gaps.
5–6
Meets the requirementsThe essentials are there and work.
7–8
StrongWell done, with only small issues.
9–10
ExcellentClear, complete and well suited to the business.
Use the lower score in a band when there are more gaps, and the higher score when the work is close to the next band. A missing scored item gets zero. All three deliverables must be included to be eligible for the shortlist.
In their own words
Full business answers
What the business told us, word for word.
01Location / area served
NAIROBI CBD SUPERIOR CENTRE
02Tell us about your business. What do you do, sell or offer?
Make up services Lashes Make up classes
03Who are your main customers?
Ladies
04What would you like these designs to help your business achieve?
I'd love to have more client and to be widely recognised
05What should someone do after visiting the landing page?
Book appointments
06What should the social media flyer promote?
We offer luxury make up experiences
07Do you already have a logo, brand colours or fonts?
Brand colour I'd black and gold
08What information may appear publicly in the designs?
0703130388 Studio makeup @2000 House call @3500 exclusive of transport to and from Superior centre 5th floor L7
09Is there anything you do not want used?
Bookings must be prior
Business resource