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Broadcast opening reference
Supplied business resource
Brief 5, Media & broadcasting
Baraza TV
Nairobi · African & diaspora audiences
Introduce the network quickly and encourage people to sign up to watch the next Baraza Report, with a secondary option to submit a story.
About the business Summary
- Creator-owned broadcast network based in Nairobi and a project of Build Africa DAO.
- Combines AI production with human journalists, creators and communities.
- Produces Baraza Report and programmes covering reporting, culture, founders and film.
Customers Summary
Africans aged 18–35, including creators, founders, students and young professionals, plus diaspora audiences.
Your task
Introduce the network quickly and encourage people to sign up to watch the next Baraza Report, with a secondary option to submit a story.
CTA button:Watch the next Baraza ReportSubmit a story
Useful details
Other details
Use only the information supplied by the business.
Three things to create
Your deliverables
What to create
Open each section and work through the numbered requirements. All three items must feel like one brand system.
AOne-page brand kitRequired · not scored separatelySee moreSee less
Use a Canva template to put these items on one page.
- 01
Logo
- Use the confirmed Baraza TV identity. The uploaded standalone logo files show Build Africa DAO, so organisers must confirm their intended use before release.
- 02
Colours + codes
- Signal Green #0DBF6E; Broadcast Gold #F5C842; Alert Red #E24B4A; Void #080C0A; Broadcast White #F0F5F0. Orange #F5580A is the social accent.
- 03
Heading + body fonts
- Bebas Neue for display, Barlow for body text. Barlow Condensed and JetBrains Mono are additional supplied brand fonts.
- 04
Imagery direction
- Curate a few images that show the photography or visual style that fits this business. Add them to the same brand kit page. Keep the anchors’ supplied names and appearance. Avoid blue accents, globe/shield imagery and aid-sector language such as “vulnerable communities”.
If a logo is missing, create a simple business-name treatment in Canva. If brand guidelines are supplied, use the approved logo, colours and fonts from those guidelines.
BLanding page5 sections · 40 pointsSee moreSee less
Build one scrolling page using these five content sections. Choose your own wording and layout while staying faithful to the business information.
- 01
Hero section
The top of the page. Introduce the business and show the next step visitors can take.
- Explain the network in one short paragraph.
- Use “Watch the next Baraza Report” as the main action and “Submit a story” as a secondary action.
- 02
Show what viewers can watch
- Feature Baraza Report, On The Ground and a short summary of the other programmes: The Continent, Builders of Africa and African Screen.
- 03
About the network
- Explain the combination of AI production, human journalists, creators and communities.
- Mention that it is a Build Africa DAO project.
- 04
Watch or contribute
- Explain the requested reminder signup and the option to submit an On The Ground story.
- Use only organiser-confirmed destinations for these buttons.
- 05
Contact and follow
- Show the approved public email and current Build Africa DAO social identity.
- Repeat the main action.
CSocial media flyer1 design · 40 pointsSee moreSee less
Create one 1080 × 1350 px social media flyer.
- 01
Main message
- Create one reusable Episode 1 launch flyer for Baraza Report, featuring the supplied anchors Amina Wanjiru and Jabari Adeyemi.
- 02
Required content
- Include the confirmed date, time in EAT and where to watch once supplied.
- 03
Guardrail
- Use a realistic editable placeholder date, time in EAT and viewing destination if the launch details have not yet been announced.
Business resources
Download the supplied files for your team.
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Broadcast panel reference
Supplied business resource
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Amina anchor image
Supplied business resource
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Jabari anchor image
Supplied business resource
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Supplied parent-brand logo
Supplied business resource
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Supplied parent-brand wordmark
Supplied business resource
Rules for every team
- Use Canva and Canva AI.
Build everything in Canva. If you use AI for images, text or your page, use Canva AI only. ChatGPT, Gemini, Claude and other AI platforms are not allowed for the challenge.
- Adapt your templates.
Change the content and design to fit your business. An unchanged template, or a template with only the name changed, can lead to disqualification. Keep any supplied brand colours, fonts and logo that the brief asks you to use.
- Keep your working files.
Keep editable Canva designs and screenshots of key steps. Judges may ask a team member to show how the work was created.
- Submit one flyer.
Use 1080 × 1350 px. Only the first flyer shown in your submission is judged.
- Use the business information provided.
Write your own copy using the business facts provided. If a detail is needed to make the design feel complete and the business did not supply it, you may use realistic placeholder content such as a date, time, price, offer or contact detail. The business can edit these later. Do not contradict supplied information, ignore an explicit restriction, or present invented customer testimonials or performance claims as real. Use supplied photos, images from the business’s linked social pages or suitable Canva visuals. Do not present generated images as the business’s actual products or work.
- Work together and submit on time.
All three items are required: brand kit, landing page and flyer. The briefing is separate from your two-hour build. Any extra time, up to 30 minutes, must be announced for everyone.
▶See the judging criteria80 points
How your work is judged
Each criterion is scored from 1 to 10. The landing page and flyer each carry 40 points, for a total of 80. Your one-page Brand Kit is required, but has no separate points.
| What judges look for | Landing page | Flyer |
|---|---|---|
| Response to the business brief Uses the supplied facts, requested message and business goal. | / 10 | / 10 |
| Structure and communication Page: clear structure and user experience. Flyer: strong visual hierarchy and communication. | / 10 | / 10 |
| Visual quality and creativity Page: polished visual quality and brand consistency. Flyer: creativity and originality. | / 10 | / 10 |
| Execution and brand consistency Page: functionality and Canva Code execution. Flyer: colours, fonts, logo and imagery fit the Brand Kit. | / 10 | / 10 |
| Total: 80 points | / 40 | / 40 |
What each score means
1–2
Major problemsMost of this requirement is missing or does not work.
3–4
Needs workSome of it works, but there are clear gaps.
5–6
Meets the requirementsThe essentials are there and work.
7–8
StrongWell done, with only small issues.
9–10
ExcellentClear, complete and well suited to the business.
Use the lower score in a band when there are more gaps, and the higher score when the work is close to the next band. A missing scored item gets zero. All three deliverables must be included to be eligible for the shortlist.
In their own words
Full business answers
What the business told us, word for word.
01Location / area served
Nairobi, Kenya. Broadcasts to audiences across Africa (Nairobi, Lagos, Kigali, Johannesburg) and the diaspora.
02Tell us about your business. What do you do, sell or offer?
Baraza TV is a creator-owned broadcast network from Nairobi, built for the social media era. We produce a weekly 60-minute news and current affairs show, Baraza Report, presented by two AI anchors, Amina Wanjiru and Jabari Adeyemi, plus shorter programs: On The Ground (creator-submitted field reporting), The Continent (culture), Builders of Africa (founder interviews) and African Screen (long-form film and documentary). We combine AI production with human journalists, creators and communities, and distribute on YouTube, TikTok, X and LinkedIn. Baraza TV is a project of Build Africa DAO. Our own domain, baraza.tv, is reserved but the site is not yet live, so our current channels run under Build Africa DAO (TikTok @buildadao, Instagram @buildafricadao, X @BuildaDao, Facebook BuildaDao, LinkedIn Build Africa DAO).
03Who are your main customers?
Primary: Africans aged 18 to 35 who are building something, in Kenya first and across the continent: creators, founders, students, young professionals, and community finance groups such as SACCOs and chamas. Secondary: diaspora audiences and event organisers who want African stories told by Africans.
04What would you like these designs to help your business achieve?
Baraza TV has a broadcast identity (colours, fonts, on-air overlays) but no public-facing brand kit, landing page or social templates. We need: (a) a coherent brand kit that translates the on-air look into web and social use, (b) a landing page that explains the network in under a minute and captures viewers and contributors, (c) a flyer template we can reuse for each episode drop. We want it to feel warm and communal, like a gathering, not a cold news desk.
05What should someone do after visiting the landing page?
Sign up to "Watch the next Baraza Report" (email or WhatsApp reminder for the broadcast), with a secondary "Submit a story" button for creators who want to contribute an On The Ground piece.
06What should the social media flyer promote?
The launch of Baraza Report, Episode 1, presented by Amina Wanjiru and Jabari Adeyemi: date, time (EAT), where to watch, and the show's promise of African news as utility.
07Do you already have a logo, brand colours or fonts?
Logo: yes (full lock-up and wordmark, PNG, 2000 px, included in the upload). Colours: Signal Green #0DBF6E, Broadcast Gold #F5C842, Alert Red #E24B4A, Void #080C0A (background), Broadcast White #F0F5F0 (text). Social accent Orange #F5580A. Fonts: Bebas Neue (display), Barlow Condensed (labels), Barlow (body), JetBrains Mono (data). Voice: direct, present tense, African English, optimistic without being promotional.
08What information may appear publicly in the designs?
Everything supplied is shareable: the network name, mission, program names, anchor names and likenesses, brand colours and fonts, and the scene stills. The contact email azizudinly20@gmail.com may appear in the designs. The WhatsApp number is for organiser contact only and should not appear publicly. No prices.
09Is there anything you do not want used?
Please keep the anchors' names and appearance as supplied; do not redesign the characters. Avoid blue accents, globe or shield iconography, and aid-sector language such as "vulnerable communities". Do not present Baraza TV as a crypto media company.
Business resource