PDF
Brand guidelines
Supplied business resource
Brief 4, Cybersecurity services
CyberNuru
Nairobi
Explain the services simply, build trust and encourage contact for a free cybersecurity consultation or assessment.
About the business Summary
- Helps organisations protect their people, systems and data.
- Offers awareness training, security assessments, incident response and governance support.
Customers Summary
Businesses, SMEs, schools, hospitals, fintechs and government organisations.
Your task
Explain the services simply, build trust and encourage contact for a free cybersecurity consultation or assessment.
CTA button:Request a free consultation
Useful details
Other details
Use only the information supplied by the business.
Three things to create
Your deliverables
What to create
Open each section and work through the numbered requirements. All three items must feel like one brand system.
AOne-page brand kitRequired · not scored separatelySee moreSee less
Use a Canva template to put these items on one page.
- 01
Logo
- Use the supplied CyberNuru logo and approved versions in the guide.
- 02
Colours + codes
- #C68B36, #F4D887, #E2E2E2 and #0D0D0D, from the brand guide.
- 03
Heading + body fonts
- Poppins, from the guide. Use weight and size to separate headings and body text.
- 04
Imagery direction
- Curate a few images that show the photography or visual style that fits this business. Add them to the same brand kit page. Avoid intimidating hacker imagery and a cold, overly technical look. Do not redesign the existing identity.
If a logo is missing, create a simple business-name treatment in Canva. If brand guidelines are supplied, use the approved logo, colours and fonts from those guidelines.
BLanding page5 sections · 40 pointsSee moreSee less
Build one scrolling page using these five content sections. Choose your own wording and layout while staying faithful to the business information.
- 01
Hero section
The top of the page. Introduce the business and show the next step visitors can take.
- Explain the service in plain language and show the main consultation action.
- 02
Show three service areas
- Cover three service areas: awareness and training; assessments and security testing; incident response and governance support.
- 03
Who CyberNuru helps
- Use the supplied customer groups and describe the focus on people, systems and security culture.
- 04
Request help
- Invite visitors to contact CyberNuru for the free consultation or assessment described in the form.
- 05
Contact CyberNuru
- Show the approved business contact and LinkedIn page.
- Repeat the main action.
CSocial media flyer1 design · 40 pointsSee moreSee less
Create one 1080 × 1350 px social media flyer.
- 01
Main message
- Promote the message “Shedding light on the realm of cybersecurity”.
- 02
Required content
- Explain the offer in simple words and include a consultation enquiry action.
- 03
Guardrail
- Use the existing visual identity.
Business resources
Download the supplied files for your team.
PNG
Brand preview
Supplied business resource
Rules for every team
- Use Canva and Canva AI.
Build everything in Canva. If you use AI for images, text or your page, use Canva AI only. ChatGPT, Gemini, Claude and other AI platforms are not allowed for the challenge.
- Adapt your templates.
Change the content and design to fit your business. An unchanged template, or a template with only the name changed, can lead to disqualification. Keep any supplied brand colours, fonts and logo that the brief asks you to use.
- Keep your working files.
Keep editable Canva designs and screenshots of key steps. Judges may ask a team member to show how the work was created.
- Submit one flyer.
Use 1080 × 1350 px. Only the first flyer shown in your submission is judged.
- Use the business information provided.
Write your own copy using the business facts provided. If a detail is needed to make the design feel complete and the business did not supply it, you may use realistic placeholder content such as a date, time, price, offer or contact detail. The business can edit these later. Do not contradict supplied information, ignore an explicit restriction, or present invented customer testimonials or performance claims as real. Use supplied photos, images from the business’s linked social pages or suitable Canva visuals. Do not present generated images as the business’s actual products or work.
- Work together and submit on time.
All three items are required: brand kit, landing page and flyer. The briefing is separate from your two-hour build. Any extra time, up to 30 minutes, must be announced for everyone.
▶See the judging criteria80 points
How your work is judged
Each criterion is scored from 1 to 10. The landing page and flyer each carry 40 points, for a total of 80. Your one-page Brand Kit is required, but has no separate points.
| What judges look for | Landing page | Flyer |
|---|---|---|
| Response to the business brief Uses the supplied facts, requested message and business goal. | / 10 | / 10 |
| Structure and communication Page: clear structure and user experience. Flyer: strong visual hierarchy and communication. | / 10 | / 10 |
| Visual quality and creativity Page: polished visual quality and brand consistency. Flyer: creativity and originality. | / 10 | / 10 |
| Execution and brand consistency Page: functionality and Canva Code execution. Flyer: colours, fonts, logo and imagery fit the Brand Kit. | / 10 | / 10 |
| Total: 80 points | / 40 | / 40 |
What each score means
1–2
Major problemsMost of this requirement is missing or does not work.
3–4
Needs workSome of it works, but there are clear gaps.
5–6
Meets the requirementsThe essentials are there and work.
7–8
StrongWell done, with only small issues.
9–10
ExcellentClear, complete and well suited to the business.
Use the lower score in a band when there are more gaps, and the higher score when the work is close to the next band. A missing scored item gets zero. All three deliverables must be included to be eligible for the shortlist.
In their own words
Full business answers
What the business told us, word for word.
01Location / area served
Nairobi
02Tell us about your business. What do you do, sell or offer?
CyberNuru provides practical cybersecurity services that help organizations reduce technical and human-driven cyber risk, offering cybersecurity awareness and behavior-change programs, security assessments and penetration testing, incident response and digital forensics, governance/risk/compliance support, and targeted security training for employees, executives, and technical teams. We focus on turning cybersecurity from a checkbox exercise into a measurable security culture that helps organizations prevent attacks, detect threats, respond effectively, and protect their people, systems, data, and finances.
03Who are your main customers?
Our main customers are businesses, schools, hospitals, fintechs, government organizations, and SMEs that need help protecting their people, systems, data, and money from cyber threats.
04What would you like these designs to help your business achieve?
We’d like you help us present cybernuru professionally, build trust, explain our cybersecurity services clearly, and attract potential customers. It should make people quickly understand who we are, what we offer, who we help, and why they should choose us.
05What should someone do after visiting the landing page?
Contact us for a free cybersecurity consultation or assessment.
06What should the social media flyer promote?
Shedding Light on the Realm of Cybersecurity uncovering hidden cyber risks, strengthening people and systems, and building resilient security cultures.
07Do you already have a logo, brand colours or fonts?
https://drive.google.com/drive/folders/1WYOKDw2cnx_4B6IpimM2clA-_H5g1dQ2?usp=drive_link
08What information may appear publicly in the designs?
our services, brand name, logo, contact details, website, and social media handles.
09Is there anything you do not want used?
Avoid overly technical, intimidating, or generic “hacker” imagery. We want a professional, modern, trustworthy, and premium look that incorporates the concept of light representing clarity, awareness, discovery, and shedding light on hidden cyber risks.
Business resource