PDF
Logo file
Supplied business resource
Brief 3, Printing & graphic design
BrandMe
Kamakis, Ruiru Bypass
Explain the services and their value clearly, and encourage a WhatsApp enquiry.
About the business Summary
- Print shop in Kamakis, Ruiru Bypass.
- Offers DTF no-cut printing, large-format printing, sublimation and graphic design.
Customers Summary
Businesses needing displays and branded materials, organisations ordering merchandise, and people needing event stationery.
Your task
Explain the services and their value clearly, and encourage a WhatsApp enquiry.
CTA button:Enquire on WhatsApp
Useful details
Other details
Use only the information supplied by the business.
WhatsApp0702 324 816
Instagram@brrandmeOpen ↗Emailbrrandme@gmail.comOpen ↗Public phones0180442376 / 0750553669
Three things to create
Your deliverables
What to create
Open each section and work through the numbered requirements. All three items must feel like one brand system.
AOne-page brand kitRequired · not scored separatelySee moreSee less
Use a Canva template to put these items on one page.
- 01
Logo
- Use the supplied BrandMe logo.
- 02
Colours + codes
- Navy blue and tan gold, as requested by the business. Exact colour codes are not supplied; document the shades you use.
- 03
Heading + body fonts
- Choose fonts that work with the existing logo and remain readable.
- 04
Imagery direction
- Curate a few images that show the photography or visual style that fits this business. Add them to the same brand kit page. You may use realistic editable placeholder prices if needed. Do not present invented customer testimonials or sample work as real client commissions.
If a logo is missing, create a simple business-name treatment in Canva. If brand guidelines are supplied, use the approved logo, colours and fonts from those guidelines.
BLanding page5 sections · 40 pointsSee moreSee less
Build one scrolling page using these five content sections. Choose your own wording and layout while staying faithful to the business information.
- 01
Hero section
The top of the page. Introduce the business and show the next step visitors can take.
- Show the logo and explain the printing and graphic design offer in plain language.
- Use the supplied tagline, “Your brand, our craft”, if useful.
- 02
Show the services
- Cover printing, branded merchandise, and graphic design/event stationery.
- Include relevant examples from the form.
- 03
Who BrandMe helps
- Explain how the shop supports stores, organisations and people preparing for events.
- 04
Make an enquiry
- Invite visitors to contact the shop about their printing or design needs.
- 05
Visit and contact
- Use Design Square, 1st Floor, Kamakis Bypass, the approved email and public phone numbers.
CSocial media flyer1 design · 40 pointsSee moreSee less
Create one 1080 × 1350 px social media flyer.
- 01
Main message
- Promote BrandMe’s printing and design services with a clear headline, a few service examples and a contact action.
- 02
Required content
- Reflect the owner’s emphasis on quality, value and customer care without inventing guarantees.
Business resources
Download the supplied files for your team.
PNG
Logo preview
Supplied business resource
Rules for every team
- Use Canva and Canva AI.
Build everything in Canva. If you use AI for images, text or your page, use Canva AI only. ChatGPT, Gemini, Claude and other AI platforms are not allowed for the challenge.
- Adapt your templates.
Change the content and design to fit your business. An unchanged template, or a template with only the name changed, can lead to disqualification. Keep any supplied brand colours, fonts and logo that the brief asks you to use.
- Keep your working files.
Keep editable Canva designs and screenshots of key steps. Judges may ask a team member to show how the work was created.
- Submit one flyer.
Use 1080 × 1350 px. Only the first flyer shown in your submission is judged.
- Use the business information provided.
Write your own copy using the business facts provided. If a detail is needed to make the design feel complete and the business did not supply it, you may use realistic placeholder content such as a date, time, price, offer or contact detail. The business can edit these later. Do not contradict supplied information, ignore an explicit restriction, or present invented customer testimonials or performance claims as real. Use supplied photos, images from the business’s linked social pages or suitable Canva visuals. Do not present generated images as the business’s actual products or work.
- Work together and submit on time.
All three items are required: brand kit, landing page and flyer. The briefing is separate from your two-hour build. Any extra time, up to 30 minutes, must be announced for everyone.
▶See the judging criteria80 points
How your work is judged
Each criterion is scored from 1 to 10. The landing page and flyer each carry 40 points, for a total of 80. Your one-page Brand Kit is required, but has no separate points.
| What judges look for | Landing page | Flyer |
|---|---|---|
| Response to the business brief Uses the supplied facts, requested message and business goal. | / 10 | / 10 |
| Structure and communication Page: clear structure and user experience. Flyer: strong visual hierarchy and communication. | / 10 | / 10 |
| Visual quality and creativity Page: polished visual quality and brand consistency. Flyer: creativity and originality. | / 10 | / 10 |
| Execution and brand consistency Page: functionality and Canva Code execution. Flyer: colours, fonts, logo and imagery fit the Brand Kit. | / 10 | / 10 |
| Total: 80 points | / 40 | / 40 |
What each score means
1–2
Major problemsMost of this requirement is missing or does not work.
3–4
Needs workSome of it works, but there are clear gaps.
5–6
Meets the requirementsThe essentials are there and work.
7–8
StrongWell done, with only small issues.
9–10
ExcellentClear, complete and well suited to the business.
Use the lower score in a band when there are more gaps, and the higher score when the work is close to the next band. A missing scored item gets zero. All three deliverables must be included to be eligible for the shortlist.
In their own wordsWhatsApp
Full business answers
What the business told us, word for word.
01Location / area served
Ruiru ByPass Kamakis
02Tell us about your business. What do you do, sell or offer?
A print shop that offers Dtf no cut and large format printing as well as graphic design services and sublimation printing.
03Who are your main customers?
Stores needing window displays, Organizations wanting personalised merchandize, wedding cards and eulogy programs, business cards, campaign merchandise,vehicle decals e.t.c
04What would you like these designs to help your business achieve?
To accurately communicate our value and services we offer. The designs should also be relevant to the business.
05What should someone do after visiting the landing page?
06What should the social media flyer promote?
Quality and Valuable Services withexceptional customer care.
07Do you already have a logo, brand colours or fonts?
navy blue & tan gold
08What information may appear publicly in the designs?
Design Square 1st Floor Kamakis By-Pass brrandme@gmail.com 0180442376 / 0750553669
09Is there anything you do not want used?
No additional restriction was provided.
Business resource