PDF
Existing poster
Supplied business resource
Brief 2, Wholesale & retail
Kikapu Smart Traders
Wangige, Kiambu
Give the shop a clear online presence and make it easy to call or send a WhatsApp order.
About the business Summary
- Wholesale and retail shop in Wangige, Kiambu.
- Sells household supplies including cooking oil, flour, tissues, soaps and cereals.
Customers Summary
Kiosk owners buying stock and individuals buying household supplies.
Your task
Give the shop a clear online presence and make it easy to call or send a WhatsApp order.
CTA button:Order on WhatsApp
Useful details
Other details
Use only the information supplied by the business.
Call / WhatsApp0743 765 778
TikTokKikapu Smart TradersOpen ↗Three things to create
Your deliverables
What to create
Open each section and work through the numbered requirements. All three items must feel like one brand system.
AOne-page brand kitRequired · not scored separatelySee moreSee less
Use a Canva template to put these items on one page.
- 01
Logo
- There is no separate logo file. Create a simple business-name treatment or adapted Canva mark. The basket on the supplied poster is a reference.
- 02
Colours + codes
- Use red, white and green, the colours the owner says they have used on physical posters.
- 03
Heading + body fonts
- Choose clear, easy-to-read fonts.
- 04
Imagery direction
- Curate a few images that show the photography or visual style that fits this business. Add them to the same brand kit page. The existing poster is reference material. Do not submit it unchanged as your flyer.
If a logo is missing, create a simple business-name treatment in Canva. If brand guidelines are supplied, use the approved logo, colours and fonts from those guidelines.
BLanding page5 sections · 40 pointsSee moreSee less
Build one scrolling page using these five content sections. Choose your own wording and layout while staying faithful to the business information.
- 01
Hero section
The top of the page. Introduce the business and show the next step visitors can take.
- Show the business name, Wangige location and wholesale/retail offer.
- Add “Order on WhatsApp”.
- 02
Show what it sells
- Cover cooking essentials, household supplies and cereals.
- Use only products described in the form or shown in the supplied poster.
- 03
Who the shop serves
- Explain that kiosk owners and individual customers can buy from the business.
- 04
How to order
- Tell visitors to call or WhatsApp the shop to discuss what they need.
- 05
Find and contact Kikapu
- Show Wangige, Kiambu and the approved phone number.
- Repeat the order action.
CSocial media flyer1 design · 40 pointsSee moreSee less
Create one 1080 × 1350 px social media flyer.
- 01
Main message
- Promote the shop’s main household products and wholesale/retail service.
- 02
Required content
- Include cooking oil, flour, tissues, soaps or cereals, Wangige and the phone/WhatsApp number.
- 03
Guardrail
- Keep the product selection small enough to read.
Business resources
Download the supplied files for your team.
PNG
Poster image
Supplied business resource
Rules for every team
- Use Canva and Canva AI.
Build everything in Canva. If you use AI for images, text or your page, use Canva AI only. ChatGPT, Gemini, Claude and other AI platforms are not allowed for the challenge.
- Adapt your templates.
Change the content and design to fit your business. An unchanged template, or a template with only the name changed, can lead to disqualification. Keep any supplied brand colours, fonts and logo that the brief asks you to use.
- Keep your working files.
Keep editable Canva designs and screenshots of key steps. Judges may ask a team member to show how the work was created.
- Submit one flyer.
Use 1080 × 1350 px. Only the first flyer shown in your submission is judged.
- Use the business information provided.
Write your own copy using the business facts provided. If a detail is needed to make the design feel complete and the business did not supply it, you may use realistic placeholder content such as a date, time, price, offer or contact detail. The business can edit these later. Do not contradict supplied information, ignore an explicit restriction, or present invented customer testimonials or performance claims as real. Use supplied photos, images from the business’s linked social pages or suitable Canva visuals. Do not present generated images as the business’s actual products or work.
- Work together and submit on time.
All three items are required: brand kit, landing page and flyer. The briefing is separate from your two-hour build. Any extra time, up to 30 minutes, must be announced for everyone.
▶See the judging criteria80 points
How your work is judged
Each criterion is scored from 1 to 10. The landing page and flyer each carry 40 points, for a total of 80. Your one-page Brand Kit is required, but has no separate points.
| What judges look for | Landing page | Flyer |
|---|---|---|
| Response to the business brief Uses the supplied facts, requested message and business goal. | / 10 | / 10 |
| Structure and communication Page: clear structure and user experience. Flyer: strong visual hierarchy and communication. | / 10 | / 10 |
| Visual quality and creativity Page: polished visual quality and brand consistency. Flyer: creativity and originality. | / 10 | / 10 |
| Execution and brand consistency Page: functionality and Canva Code execution. Flyer: colours, fonts, logo and imagery fit the Brand Kit. | / 10 | / 10 |
| Total: 80 points | / 40 | / 40 |
What each score means
1–2
Major problemsMost of this requirement is missing or does not work.
3–4
Needs workSome of it works, but there are clear gaps.
5–6
Meets the requirementsThe essentials are there and work.
7–8
StrongWell done, with only small issues.
9–10
ExcellentClear, complete and well suited to the business.
Use the lower score in a band when there are more gaps, and the higher score when the work is close to the next band. A missing scored item gets zero. All three deliverables must be included to be eligible for the shortlist.
In their own words
Full business answers
What the business told us, word for word.
01Location / area served
Wangige, Kiambu
02Tell us about your business. What do you do, sell or offer?
We are a wholesale and retail shop selling household items such as cooking oil, unga, tissues and cereals.
03Who are your main customers?
Being at both wholesale and retail, we target kiosk owners and also individuals.
04What would you like these designs to help your business achieve?
To give my business a brand and build the foundation for the next steps in our visibility online.
05What should someone do after visiting the landing page?
Call/WhatsApp us to make their order
06What should the social media flyer promote?
The main products - cooking oil, unga ngano,Chapo, tissues, soaps and cereals
07Do you already have a logo, brand colours or fonts?
Not yet - but the colors we've used on our physical posters is red, white and green
08What information may appear publicly in the designs?
Name of business, phone number and location
09Is there anything you do not want used?
Use the information I have submitted and also we have a Google Page which you can use to get more information. Thank you.
Business resource