JPG
Logo concept
Supplied business resource
Brief 1, Shipping & personal shopping
SheeMovesCo
Kenya
Make international shopping feel easy to understand and encourage a shipping enquiry or order.
About the business Summary
- Helps customers in Kenya shop from international stores.
- Offers personal shopping, combines purchases into a shipment and ships items to Kenya.
Customers Summary
Young adults and online shoppers buying fashion, beauty, lifestyle and self-care products from international retailers.
Your task
Make international shopping feel easy to understand and encourage a shipping enquiry or order.
CTA button:Request a shipping quote
Useful details
Other details
Use only the information supplied by the business.
WhatsApp+254 746 689 898
Three things to create
Your deliverables
What to create
Open each section and work through the numbered requirements. All three items must feel like one brand system.
AOne-page brand kitRequired · not scored separatelySee moreSee less
Use a Canva template to put these items on one page.
- 01
Logo
- Use the supplied logo concept. Do not replace it with an unrelated mark.
- 02
Colours + codes
- Use colours that suit the owner’s feminine, vibrant and youthful direction. The supplied logo uses muted pink and brown. Record the exact colour codes you use.
- 03
Heading + body fonts
- Choose readable heading and body fonts that suit that direction.
- 04
Imagery direction
- Curate a few images that show the photography or visual style that fits this business. Add them to the same brand kit page. A subtle parcel or travel element is welcome. Keep the offer and contact information clear even with a colourful design.
If a logo is missing, create a simple business-name treatment in Canva. If brand guidelines are supplied, use the approved logo, colours and fonts from those guidelines.
BLanding page5 sections · 40 pointsSee moreSee less
Build one scrolling page using these five content sections. Choose your own wording and layout while staying faithful to the business information.
- 01
Hero section
The top of the page. Introduce the business and show the next step visitors can take.
- Explain that the business helps shoppers buy internationally and receive their purchases in Kenya.
- Use “Request a shipping quote” as the main action.
- 02
Show the services
- Feature three services: personal shopping, combining purchases, and shipping to Kenya.
- Mention SHEIN, Amazon, Fashion Nova and Bath & Body Works as examples given by the business.
- 03
About the business
- Describe the girl-owned business and its aim to make international shopping simpler and more convenient.
- 04
Start an enquiry
- Ask visitors to contact the business about what they want to buy or ship.
- If you need a shipping timeline, payment term or process detail for a complete mockup, use a realistic editable placeholder and do not present it as confirmed business policy.
- 05
Contact SheeMovesCo
- Show the approved WhatsApp contact and supplied website.
- Repeat the quote button.
CSocial media flyer1 design · 40 pointsSee moreSee less
Create one 1080 × 1350 px social media flyer.
- 01
Main message
- Promote the message that international shopping can be simple and convenient.
- 02
Required content
- Include personal shopping/shipping to Kenya, the logo and a WhatsApp enquiry action.
- 03
Guardrail
- If the layout needs a rate or promotional offer, you may use a realistic editable placeholder unless the business has supplied an exact figure.
Business resources
Download the supplied files for your team.
Rules for every team
- Use Canva and Canva AI.
Build everything in Canva. If you use AI for images, text or your page, use Canva AI only. ChatGPT, Gemini, Claude and other AI platforms are not allowed for the challenge.
- Adapt your templates.
Change the content and design to fit your business. An unchanged template, or a template with only the name changed, can lead to disqualification. Keep any supplied brand colours, fonts and logo that the brief asks you to use.
- Keep your working files.
Keep editable Canva designs and screenshots of key steps. Judges may ask a team member to show how the work was created.
- Submit one flyer.
Use 1080 × 1350 px. Only the first flyer shown in your submission is judged.
- Use the business information provided.
Write your own copy using the business facts provided. If a detail is needed to make the design feel complete and the business did not supply it, you may use realistic placeholder content such as a date, time, price, offer or contact detail. The business can edit these later. Do not contradict supplied information, ignore an explicit restriction, or present invented customer testimonials or performance claims as real. Use supplied photos, images from the business’s linked social pages or suitable Canva visuals. Do not present generated images as the business’s actual products or work.
- Work together and submit on time.
All three items are required: brand kit, landing page and flyer. The briefing is separate from your two-hour build. Any extra time, up to 30 minutes, must be announced for everyone.
▶See the judging criteria80 points
How your work is judged
Each criterion is scored from 1 to 10. The landing page and flyer each carry 40 points, for a total of 80. Your one-page Brand Kit is required, but has no separate points.
| What judges look for | Landing page | Flyer |
|---|---|---|
| Response to the business brief Uses the supplied facts, requested message and business goal. | / 10 | / 10 |
| Structure and communication Page: clear structure and user experience. Flyer: strong visual hierarchy and communication. | / 10 | / 10 |
| Visual quality and creativity Page: polished visual quality and brand consistency. Flyer: creativity and originality. | / 10 | / 10 |
| Execution and brand consistency Page: functionality and Canva Code execution. Flyer: colours, fonts, logo and imagery fit the Brand Kit. | / 10 | / 10 |
| Total: 80 points | / 40 | / 40 |
What each score means
1–2
Major problemsMost of this requirement is missing or does not work.
3–4
Needs workSome of it works, but there are clear gaps.
5–6
Meets the requirementsThe essentials are there and work.
7–8
StrongWell done, with only small issues.
9–10
ExcellentClear, complete and well suited to the business.
Use the lower score in a band when there are more gaps, and the higher score when the work is close to the next band. A missing scored item gets zero. All three deliverables must be included to be eligible for the shortlist.
What the teams made
7 solutions for SheeMovesCo
Each team made a brand kit and flyer in one Canva design, plus a live landing page.
- 4thJABKE34
- 6thThe A+TeamKE06
- 7thVisual ArchitectsKE21
- 12thCreative AdvocatesKE13
- 13thRadial 1KE20
- 20thMindMeshKE27
- 32ndMagic MakersKE23
In their own words
Full business answers
What the business told us, word for word.
01Location / area served
Kenya
02Tell us about your business. What do you do, sell or offer?
SheeMovesCo is a girl-owned shipping and personal shopping logistics business that helps customers in Kenya access products from international online stores. We assist with purchasing, consolidation, and shipping of items from stores such as SHEIN, Amazon, Fashion Nova, Bath & Body Works and other international retailers, making the process of shopping internationally simpler, more convenient and affordable. Our goal is to take the stress out of international shopping and get our customers’ favourite products safely to them in Kenya.
03Who are your main customers?
Our target audience is primarily young adults and online shoppers in Kenya who love international brands and products but may find international shipping, payment, customs, and delivery processes complicated or expensive. We particularly cater to fashion, beauty, lifestyle and self-care shoppers who purchase from international stores such as SHEIN, Amazon, Fashion Nova and Bath & Body Works.
04What would you like these designs to help your business achieve?
I would like the designs to help SheeMovesCo build a strong and recognizable brand presence, especially on Instagram and other social media platforms. I want to attract new customers, clearly communicate the services we offer and how our shipping process works, and make our pricing and services easy to understand. The designs should also help build trust and credibility, encourage potential customers to place orders, and create a consistent, fun and memorable visual identity for the brand.
05What should someone do after visiting the landing page?
The main action I want visitors to take is to contact SheeMovesCo and place an order or request a shipping quote. I want them to easily reach out through WhatsApp or Instagram, enquire about our services and rates, and take the first step toward having their international purchases shipped to Kenya.
06What should the social media flyer promote?
The main message should be that international shopping doesn’t have to be complicated because we make the process simple, convenient and stress-free. The flyer should encourage customers to contact us for shipping rates, enquiries and orders.
07Do you already have a logo, brand colours or fonts?
SheeMovesCo is currently developing its visual identity. I have a logo concept and would like the overall branding to feel feminine, fun, vibrant, youthful and modern, with a colourful/maximalist aesthetic. I’m open to creative suggestions for the exact colour palette and fonts, but I would like the branding to incorporate a subtle travel/shipping element, such as an airplane or parcel, while remaining clean and professional.
08What information may appear publicly in the designs?
The designs may publicly include the SheeMovesCo business name and logo, our services (international shipping and personal shopping logistics), shipping rates or promotional offers where applicable, our social media handle, contact/WhatsApp details.
09Is there anything you do not want used?
No additional restriction was provided.
Business resource